Prime Big Deal Days October 7 and 8, 2025: Quick Plan

Amazon has confirmed Prime Big Deal Days for October 7 and 8, 2025. It is the fourth year of Amazon’s October event, and once again it marks the start of holiday shopping. With costs higher this year, the goal is to win early sales without giving away your margin.

Here is a quick plan for the next two weeks.

This week

• Check stock. Make sure you have enough for October and Black Friday. If stock is tight, plan to pace ads.
• Confirm deals. Check that deals, coupons and Prime exclusive discounts are approved. Recheck margins with current costs.
• Set up targeted offers for cart abandoners and past customers. They protect margin better than public discounts.
• Clean up campaigns. Cut waste and move proven keywords to exact match.

Next week

• Raise budgets gradually on proven campaigns.
• Run Sponsored Brands video on gift and category keywords.
• Build remarketing audiences with Sponsored Display.
• Refresh top listings with gift angles where they fit.

October 7 and 8

• Raise daily budgets on top campaigns so they last all day.
• Bid up on high converting exact match keywords.
• Fully fund brand defense.
• Check stock and spend several times a day.

After the event

• Lower budgets gradually.
• Retarget event visitors, since many will buy gifts later.
• Restock for Black Friday.
• Note what worked and update your November plan.

Keep the bigger plan in view

We shared our full approach to this holiday season earlier this month in our post on Q4 2025 planning with tariffs. Prime Big Deal Days is the first step. Save your largest budget and strongest offers for Black Friday week.

The bottom line

Use Prime Big Deal Days to start Q4 strong, but keep stock, budget and your best offers for the peak. If you want help, see our Amazon PPC management service or request a free audit.

FAQs

When is Prime Big Deal Days 2025?

Prime Big Deal Days 2025 runs on October 7 and 8.

Should I spend my Q4 budget on Prime Big Deal Days?

Spend a moderate share. Black Friday to Cyber Monday usually deserves the largest part of your Q4 budget.

Are targeted promotions better than public deals?

They often protect margin better, because only shoppers who already showed interest in your brand see them.