Prime Big Deal Days, October 8 and 9, 2024: Q4 Starts Now

Prime Big Deal Days is back on October 8 and 9, 2024. For the third year in a row, Amazon is using an October event to start the holiday season. This year there is a twist. It is the first Q4 under the new inbound placement and low inventory level fees.

Here is how to plan the event so it sets up a strong Q4.

Stock: the new balancing act

You need enough stock for October, Black Friday and December, without paying heavy Q4 storage fees or running low.

• Keep days of supply healthy so you avoid the low inventory level fee after the event spike.
• Plan shipments for October and November now. Warehouses get busy and check-in slows.
• Use a 3PL buffer to top up stock between events.

One week out

• Clean up campaigns. Cut waste and harvest proven keywords.
• Refresh top listings with gift angles where they fit.
• Make sure listings answer common questions, now that Rufus is live for all US shoppers.
• Confirm coupons, deals and Prime exclusive discounts.
• Set up Brand Tailored Promotions for cart abandoners and past customers.

October 8 and 9

• Raise budgets on top campaigns so they do not run out.
• Bid up on exact match keywords that convert.
• Run Sponsored Brands video on gift and category keywords.
• Defend your brand searches and product pages.
• Check stock and budgets several times a day.

After the event

• Lower budgets gradually.
• Retarget event visitors. Many will buy gifts later.
• Restock fast so you stay above low inventory thresholds.
• Review results and adjust your Black Friday plan.

Budget across the quarter

Split your Q4 budget into clear parts: the October event, early November awareness, Black Friday to Cyber Monday and December. Black Friday week usually deserves the biggest share. Do not spend it all in October.

Profit first

With new fees in place, recheck margins before choosing discounts. A deal that worked last year may not this year. Focus deep discounts on products that win new customers who will buy again.

The bottom line

Prime Big Deal Days kicks off a Q4 where stock planning matters as much as ads. Keep stock steady, push proven winners, and save enough for Black Friday. If you want help with your Q4 plan, see our Amazon PPC management service or request a free audit.

FAQs

When is Prime Big Deal Days 2024?

Prime Big Deal Days 2024 runs on October 8 and 9.

How do the new 2024 fees affect Q4?

You need steady stock to avoid the low inventory level fee and careful shipment planning to keep inbound placement fees low, while avoiding high Q4 storage costs.

Should I run deals in October and on Black Friday?

You can, but plan them together and check margins. Many brands save their strongest offer for Black Friday week.