Climate Pledge Friendly: What the New Amazon Badge Means for Sellers

In September, Amazon launched Climate Pledge Friendly, a new program that highlights products with recognized sustainability certifications. Products that qualify get a green badge in search results and on the product page. For brands that already make products with sustainability in mind, it is a new way to stand out.

Here is what the badge means, how products qualify and whether it is worth pursuing.

What is Climate Pledge Friendly?

Climate Pledge Friendly is an Amazon program that labels products with at least one approved sustainability certification. When a product qualifies, shoppers see a Climate Pledge Friendly label with a short explanation of the certification.

Shoppers can also browse a dedicated Climate Pledge Friendly section on Amazon.

How products qualify

A product needs a certification from one of the programs Amazon accepts. These are a mix of well known third-party certifications covering areas such as:

• Responsible forestry and paper.
• Organic farming.
• Energy efficiency.
• Safer chemicals and materials.
• Recycled content.

Amazon has also introduced its own certification, Compact by Design, for products that are more efficient to ship because they use less packaging, air and water. Amazon reviews product data to identify products that qualify for it.

Check Amazon’s current list of approved certifications, as it is likely to grow.

Why it may matter for sellers

• Visibility. The badge appears in search results and helps your product stand out.
• Conversion. Many shoppers care about sustainability. A trusted badge can help them choose you.
• Browsing. Your product can appear in the Climate Pledge Friendly section.

Is it worth pursuing?

If your product already has an accepted certification, make sure Amazon knows about it. Check that the certification details are in your product data and contact Seller Support if the badge does not show.

If you do not have a certification, think carefully. Certifications cost time and money. They make most sense when:

• Your shoppers care a lot about sustainability, such as in baby, beauty, home and food categories.
• Your product is close to meeting the standard already.
• Competitors in your niche are getting the badge.

Make your sustainability story clear

Even without the badge, you can talk about real sustainability features in your listing. Recycled packaging, refillable designs or reduced plastic are worth mentioning in bullets and Enhanced Brand Content. Just keep claims accurate and specific. Vague green claims can mislead shoppers and break Amazon’s rules.

The bottom line

Climate Pledge Friendly is a new way for genuinely sustainable products to stand out on Amazon. If you already have a qualifying certification, make sure your listings show it. If you want help with listings that tell your story clearly, see our listings and A+ content service or request a free audit.

FAQs

What is the Climate Pledge Friendly badge?

It is an Amazon label for products that hold at least one approved sustainability certification. It shows in search results and on product pages.

How do I get the Climate Pledge Friendly badge?

Your product needs a certification from one of the programs Amazon accepts, or it must qualify for Amazon’s Compact by Design certification.

Does Climate Pledge Friendly cost money?

Amazon does not charge for the badge, but third-party certifications usually have their own costs.