Amazon Product Videos: How to Make Videos That Convert

A good product video can answer questions that images and text cannot. How big is it in someone’s hand? How does it fold? How loud is it? What does the fabric look like when it moves? On Amazon, sellers with Brand Registry can add videos straight to their product listings, and more shoppers are watching them every year.

Here is how to plan, make and upload product videos that actually help you sell.

Where videos appear on Amazon

• In the image block at the top of the product page, alongside your photos.
• In the related videos section further down the page.
• In Sponsored Brands video ads in search results, if you run them.

Brand owners upload videos through the Upload and manage videos tool in Seller Central.

Five video types that work

1. Product overview

Thirty to sixty seconds showing the product from all angles, its key features and what is in the box. This is the video every listing should have.

2. How to use

Step by step setup or use. Great for products that confuse people, and it can lower returns.

3. Size and scale

Show the product next to familiar objects or in someone’s hands. “Smaller than expected” is one of the most common review complaints.

4. Problem and solution

Show the problem your product solves, then the product solving it. Short and powerful.

5. Comparison

Compare your product with a generic alternative or show the differences between your own variations. Do not name competitors.

Tips for making them

• Start strong. Show the product in the first two seconds.
• Work without sound. Many shoppers watch muted. Use short text on screen.
• Keep it simple. A phone, good light and a clean background are often enough.
• Film vertical and horizontal if you can, so you can use clips in different places.
• Be accurate. Show the real product, real colors and real size.

Rules to follow

• No prices, discounts or time sensitive claims.
• No mentions of competitors by name.
• No links, contact details or requests for reviews.
• No claims you cannot support.

Uploading

Give each video a clear title that tells shoppers what they will see, like “How to set up in two minutes”. Link it to the right ASINs, including all variations it applies to. Amazon reviews uploads before they go live.

Measure the effect

Compare conversion rate and return rate for a few weeks before and after adding a video. If you have Brand Registry, you can also test changes with Manage Your Experiments where available.

The bottom line

Every important listing should have at least one clear product video. Start with an overview, add how-to and size videos, and keep them honest and simple. If you want help planning and producing listing videos, see our Brand Store and creatives service.

FAQs

Can sellers add videos to Amazon listings?

Yes. Brand owners enrolled in Brand Registry can upload videos to their listings through Seller Central.

How long should an Amazon product video be?

Most work best at 30 to 90 seconds. Keep the most important information in the first few seconds.

Do product videos reduce returns?

They can. Videos that show size and how to use the product help set the right expectations, which often lowers returns.