Free download
Amazon A+ content template and brief.
The brief we give our designers. Buyer, proof points and keywords on one page, then a module plan with every Standard A+ image size and a checklist that stops rejections.
| Module | Image size | Job on the page |
|---|---|---|
| Image header with text | 970 × 600 | Hero benefit, first scroll |
| Three images and text | 300 × 300 each | The three benefits buyers care about |
| Single image and sidebar | 300 × 400 | Proof: tests, materials, how it works |
| Image and text overlay | 970 × 300 | Lifestyle moment, product in use |
| Comparison chart | 150 × 300 | Cross-sell your own range |
| Brand Story | 1464 × 625 | Brand trust across every ASIN |
| Technical specs | Text only | Answer the last questions |
Plan A+ content that sells, not just looks nice.
The brief we hand our designers. It takes you from buyer and keywords to a full module plan, with image sizes and a policy checklist built in, so your A+ comes back right the first time.
- 01Strategy page
Buyer, worries, proof points and keywords on one page.
- 02Module plan
A proven module order with every Standard A+ image size.
- 03Review checklist
The policy checks that stop A+ getting rejected.
The guide
How to plan A+ content that converts.
Strategy first, then modules, then design.
A+ content (Enhanced Brand Content) is the image and text section below your bullets. Done well, it answers the questions that stop people buying. Done badly, it is a pretty brochure nobody reads.
Start with the buyer, not the design
Before you pick a single module, write down who buys, what they compare you with, and the top three worries you see in competitor reviews. Every module should answer one of them.
A proven module order
- Hero image with your main promise (970 × 600).
- Three key benefits (three images, 300 × 300 each).
- Proof: tests, materials or how it works.
- Product in real life.
- Comparison chart to cross-sell your own range.
Write for phones
Most A+ views are on mobile, where text inside images gets tiny. Keep image text short and large. Put the detail in the text fields, which are also indexed by search engines.
Avoid the common rejections
No prices, discounts, guarantees, customer quotes, competitor names or claims like best seller. The template ends with a checklist of these so you can catch them before Amazon does.
What is Amazon A+ content?
A+ content is the section of images and text below the bullet points on a product page. Brand registered sellers can add it for free.
What size are A+ content images?
It depends on the module. The header image with text is 970 × 600 pixels, three images and text uses 300 × 300, and the comparison chart uses 150 × 300. The template lists every Standard module size.
How many modules can I use?
Basic A+ allows up to 5 modules. Premium A+ allows up to 7 and adds full-width images and video.
Why does Amazon reject A+ content?
The most common reasons are prices or discounts, guarantees, customer reviews, competitor names, unproven claims and contact details. The checklist in the template covers them.
Is the template free?
Yes. Enter your email and we send a private download link to your inbox. It works for 7 days.
More free tools
Keep going.
More calculators, checkers and templates we use on client accounts.
- 01Break-even ACoS calculatorFind the highest ACoS your margins can take, your target ACoS and your TACoS.Calculator
- 02Amazon fee and profit calculatorReal profit per unit in 23 marketplaces, with VAT, referral and FBA fees.Calculator
- 03Listing character and byte counterCheck your title, bullets and search terms against each marketplace limit.Checker
- 04Amazon image checkerTest size, pure white background and product fill before you upload.Checker
- 05Ad waste calculator and finderSee how much ad spend you could win back, then find the exact search terms.Calculator + spreadsheet
- 06Negative keyword list400+ proven negative keywords in 5 languages, with a bulk upload sheet.Spreadsheet
- 07Product launch checklistEvery step from 8 weeks before launch to day 90, with a KPI tracker.Spreadsheet
Your next step
Find out where your Amazon sales are leaking.
Send us your store. Within 24 hours you get a 20-point audit and a 90-day plan you can use with or without us.
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