Free download
Free Amazon negative keyword list.
435 negative keywords we add to new accounts, sorted by theme and category, with German, French, Italian and Spanish lists and a bulk upload sheet. Free to your inbox.
| Keyword | Theme | Match | Use when |
|---|---|---|---|
| free | Freebie hunters | Phrase | Always, unless you sell a free trial |
| used | Second hand | Phrase | You only sell new |
| refurbished | Second hand | Phrase | You only sell new |
| how to | Research | Phrase | Clicks with no buying intent |
| manual | Support | Phrase | People looking for a PDF |
| gebraucht | Second hand (DE) | Phrase | Selling new on amazon.de |
| occasion | Second hand (FR) | Phrase | Selling new on amazon.fr |
| repair | Support | Phrase | You do not sell parts |
| jobs | Jobs | Phrase | Always |
| wholesale | Bulk buyers | Phrase | You sell single units |
Stop paying for clicks that will never buy.
Over 400 negative keywords we add to new accounts, sorted by theme and category, with a flag on the ones to check first. Plus German, French, Italian and Spanish lists for Europe.
- 01Universal negatives
Freebie hunters, second hand, research and job seekers. Safe for almost every product.
- 02Category lists
Extra negatives for 8 big categories, from beauty to electronics.
- 03Bulk upload sheet
Paste, add your Campaign IDs and upload in one go.
The guide
How to use negative keywords on Amazon.
Block the clicks that never buy, without blocking the ones that do.
A negative keyword tells Amazon not to show your ad for searches that contain it. Every click you block is money you can spend on searches that sell.
Negative phrase or negative exact?
Negative phrase blocks any search that contains the phrase. Adding “free” blocks “free phone case” and “phone case free shipping”. Negative exact blocks only that exact search. Use phrase for themes you never want and exact for single searches that did not convert.
Start with the universal list
Some searches almost never buy anything: people looking for free stuff, used items, manuals, repairs or jobs. The Universal tab covers these. Terms marked “Check first” can bring real buyers for some products, like “refill” for beauty or “replacement parts” for tools.
Selling in Europe? Negate in the local language
German shoppers search “gebraucht”, not “used”. French shoppers search “occasion”. Most negative keyword lists are English only, so EU campaigns keep paying for these clicks. The Europe tab covers German, French, Italian and Spanish.
Keep going with your own data
A list is a head start. The real savings come from your own search term report every 2 to 4 weeks. Our free Ad Waste Finder finds them for you.
What are negative keywords on Amazon?
Negative keywords stop your Sponsored Products and Sponsored Brands ads from showing for searches you do not want. They cut wasted clicks and lift your ACoS.
How many negative keywords can I add?
Amazon allows thousands of negative keywords per campaign. The limit is rarely a problem. Relevance is what matters.
Should I use negative phrase or negative exact?
Use negative phrase for words you never want, like free or used. Use negative exact for one specific search that spent money and did not convert.
Can negative keywords hurt my sales?
Yes, if you block words buyers use. That is why terms that sometimes convert are marked Check first. Look at your search term report before you add them.
Is the list really free?
Yes. Enter your email and we send a private download link to your inbox. It works for 7 days.
More free tools
Keep going.
More calculators, checkers and templates we use on client accounts.
- 01Break-even ACoS calculatorFind the highest ACoS your margins can take, your target ACoS and your TACoS.Calculator
- 02Amazon fee and profit calculatorReal profit per unit in 23 marketplaces, with VAT, referral and FBA fees.Calculator
- 03Listing character and byte counterCheck your title, bullets and search terms against each marketplace limit.Checker
- 04Amazon image checkerTest size, pure white background and product fill before you upload.Checker
- 05Ad waste calculator and finderSee how much ad spend you could win back, then find the exact search terms.Calculator + spreadsheet
- 06Product launch checklistEvery step from 8 weeks before launch to day 90, with a KPI tracker.Spreadsheet
- 07A+ content brief templatePlan every A+ module, with image sizes and a policy checklist built in.Word template
Your next step
Find out where your Amazon sales are leaking.
Send us your store. Within 24 hours you get a 20-point audit and a 90-day plan you can use with or without us.
Prefer to talk first? Book a call with Vaibhav →
