Free tool
Amazon image checker: test photos before you upload.
Drop in your product images. We check size, zoom, file type, aspect ratio, pure white background and 85% product fill against Amazon’s image rules.
Your images never leave your browser. We check them on your device.
Add an image to run 8 checks from Amazon’s image rules.
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Free. Built for all 23 marketplaces.Private. We never share your data.Made by Maple. 8+ years managing Amazon accounts.
The guide
Amazon image requirements, explained.
The rules for main images and the ones that win the click.
Your main image is the first thing a shopper sees, and the one Amazon polices hardest. Break a rule and the listing can be suppressed. Follow the rules but get the details wrong and you lose the click to a competitor.
| Rule | Requirement |
|---|---|
| File type | JPEG, PNG, TIFF or GIF (not animated) |
| Size | 1,000 px or more on the longest side for zoom. 1,600 to 2,000 px looks best |
| Main image background | Pure white, RGB 255, 255, 255 |
| Product fill | The product fills 85% or more of the frame |
| File size | Under 10 MB |
How the white background check works
The checker samples the outer edge of your main image. If most of it is not pure white, you will see the average colour it found. Light grey backgrounds like RGB 245 look white on screen but fail Amazon’s check and look dull next to competitors.
How the product fill check works
We find the edges of your product and measure how much of the frame it covers. The dashed box on the preview shows what we found. Under 85% and your product looks small in search results, which costs clicks.
Secondary images
Images two to nine can use lifestyle scenes, infographics and text. They still need the right size and file type. Use them to answer buyer questions: size, what is in the box, how it works and why it beats the alternatives.
Your images never leave your device. All checks run in your browser.
Plan A+ content that sells, not just looks nice.
The brief we hand our designers. It takes you from buyer and keywords to a full module plan, with image sizes and a policy checklist built in, so your A+ comes back right the first time.
- 01Strategy page
Buyer, worries, proof points and keywords on one page.
- 02Module plan
A proven module order with every Standard A+ image size.
- 03Review checklist
The policy checks that stop A+ getting rejected.
What size should Amazon product images be?
At least 1,000 pixels on the longest side so shoppers can zoom. We recommend 1,600 to 2,000 pixels. Amazon rejects images over 10,000 pixels.
Does the Amazon main image have to be pure white?
Yes. The main image background must be pure white, RGB 255, 255, 255. Off-white or light grey can get the listing flagged.
What does 85% product fill mean?
The product should take up at least 85% of the image frame. Small products floating in white space look tiny in search results.
Does Amazon accept WebP images?
Amazon accepts JPEG, PNG, TIFF and non-animated GIF. Convert WebP, HEIC or AVIF files to JPEG before you upload.
Are my images uploaded anywhere?
No. The checker runs in your browser and your images never leave your device.
More free tools
Keep going.
More calculators, checkers and templates we use on client accounts.
- 01Break-even ACoS calculatorFind the highest ACoS your margins can take, your target ACoS and your TACoS.Calculator
- 02Amazon fee and profit calculatorReal profit per unit in 23 marketplaces, with VAT, referral and FBA fees.Calculator
- 03Listing character and byte counterCheck your title, bullets and search terms against each marketplace limit.Checker
- 04Ad waste calculator and finderSee how much ad spend you could win back, then find the exact search terms.Calculator + spreadsheet
- 05Negative keyword list400+ proven negative keywords in 5 languages, with a bulk upload sheet.Spreadsheet
- 06Product launch checklistEvery step from 8 weeks before launch to day 90, with a KPI tracker.Spreadsheet
- 07A+ content brief templatePlan every A+ module, with image sizes and a policy checklist built in.Word template
Your next step
Find out where your Amazon sales are leaking.
Send us your store. Within 24 hours you get a 20-point audit and a 90-day plan you can use with or without us.
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