How Verdusa turned heads More style. Less spend.
Verdusa is a mid-size fashion label selling casualwear and accessories in the US marketplace. Their catalog was large but hard to navigate, imagery lacked punch, and A plus content was inconsistent. We streamlined their Storefront, rewrote listings with brand voice and search intent in mind, and ran seasonal PPC campaigns targeting high-converting audiences.
Brand Snapshot.
Industry: Clothing, Shoes & Jewelry
Headquarters: United States
Catalog: 30+ parent ASINs, 200+ child variations
Price point: $18 to $65
Channel mix: Amazon US primary, website secondary
Story in short: Verdusa had the products but lacked visual consistency and SEO-focused content. Ads were generic, driving window shoppers but not buyers. Storefront lacked clear paths for trend-focused buyers. We made it feel like a fashion destination.
What we walked into.
- A plus design varied drastically across listings
- Images missing lifestyle use or model shots
- Storefront navigation led to high bounce rates
- Product titles stuffed with keywords, confusing shoppers
- Ad structure duplicated by category but lacked intent-based targeting
What success would look like
- A plus with brand-aligned design and seasonal showcases
- Clear navigation in Storefront by style, occasion, and category
- Listings optimized with scannable bullets and search-rich titles
- Sponsored Brands and Video campaigns by collection and trend
- Creative direction that speaks to the target shopper's taste
How Maple made it stick.
Visual reboot
We rebuilt the image stacks to include model shots, lifestyle context, and closeups of fabric details. A plus templates were standardized to highlight material, fit, and styling options.
Speak the shopper's language
Listing copy was rewritten with a blend of SEO keywords and fashion-forward tone. Bullets answered real shopper questions like size fit, stretch, and return ease.
Trend-led targeting
We launched Sponsored Brands and Video campaigns based on trending styles like “minimal streetwear” and “workwear casual.” Ads highlighted collection drops and drove traffic to curated Storefront sections.
Moves we made.
Ads
- Sponsored Brands campaigns for each collection
- Retargeting ads for browsed but unbought SKUs
- Video ads showing real-time try-on and fit
Creatives
- Image stacks with lifestyle and close-up views
- Fashion-forward copy to position the brand
- Icons for fabric, care, and fit guidance
Listings & A+
- Brand voice infused into every listing
- Scannable bullets with shopper-focused info
- A plus modules themed by season and fabric story
Storefront
- Entry points by collection, style, and occasion
- Featured drop section and style quiz CTA
- Bestseller blocks and social proof
Catalog & Ops
- Variation groups rebuilt by size and color
- Uniform backend attributes for indexing
- Reviews monitored for keyword mining
Analytics
- Weekly dashboards for conversion by style
- Campaign-level ACoS and CTR reporting
- Listing quality score tracker
Impact that matters.
First two weeks
- CTR up 17 percent on Sponsored Brands
- 80+ A plus modules redesigned
- 3 variation families rebuilt for consistency
Weeks three to six
- ACoS down 14 percent
- Conversion up 21 percent
- Store bounce rate reduced by 26 percent
Weeks seven to twelve
- CTR lifted 52 percent across top 5 campaigns
- ACoS down 27 percent overall
- Conversion rate up 39 percent with seasonal collections
"This is the first time our Amazon looks like a true extension of our brand. From copy to visuals, it finally feels like us."
What we brought to the table.
- Full service account management
Tools used: Amazon Ads, Canva Pro, Helium 10, DataHawk, MerchantSpring
Markets: United States
From then to now.
Before
- Inconsistent visuals and copy
- Storefront lacked brand narrative
- Ads targeted generic keywords
After
- Brand-consistent listings and Storefront
- Ads aligned to collection themes
- Conversion jumped on top styles
Your move
If your fashion brand feels stuck on the rack, let’s make it pop. Get a free audit and see how we turn browsers into buyers.
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