Greener results with every keyword: how RWNTAO bloomed in 90 days
RWNTAO sells indoor grow lights and plant care accessories in a seasonal and highly competitive niche. We trimmed wasteful spending, created bundles that actually sold, and gave their catalog a clean, premium look. The result? More sales with less guesswork.
Brand Snapshot.
Industry: Garden and Outdoor
Headquarters: Portland, Oregon USA
Catalog: 9 parent ASINs and 18 variations
Price point: 19 to 59 USD
Channel mix: Amazon only
Story in short: The brand had strong product quality and loyal niche buyers but was getting buried in seasonal traffic spikes and price wars. Listings lacked clarity, ads were spread too thin, and bundles weren’t converting. The brand needed a clear structure and smarter segmentation to break through.
What we walked into.
- Campaigns overrun with broad match waste and generic queries
- Listings that missed seasonal and plant-type keywords
- Images that failed to show warmth, coverage, or real setup use
- No segmentation for hobbyists versus heavy indoor growers
- ACoS creeping above 35 percent with flat revenue
What success would look like
- Ads focused by use case, plant type, and seasonality
- Clear bundles with logical savings and compatible combos
- Engaging visuals that show outcomes, not just specs
- Lower ACoS without sacrificing order volume
How Maple made it stick.
Split by season and setup
We structured the ad sets to match the peak buying seasons for plant lovers and indoor growers. Broad was limited. Exact was tight. We also rebuilt the catalog hierarchy with dedicated parent listings for hobby kits versus pro grower kits.
Tell a plant-first story
Every listing was rewritten to call out what plants the product supports and what outcomes to expect. Photos featured actual plant setups. Bullets explained coverage in square feet and seasonal performance. Ads used this language too.
Optimize and protect
We layered defensive ads on branded terms and created bundles for gifting, beginner, and pro tiers. ACoS was locked to tiers and tracked weekly. We also boosted image refreshes and testing during high season.
Moves we made.
Ads
- Campaigns by light type and grower level
- Bid adjustments by season and conversion window
- Sponsored Brand video showing "Grow from seed to bloom"
Creatives
- Before-after grow photos with timeframe badges
- Icons showing plant types and setup time
- Warm lighting tones to create emotional pull
Listings & A+
- Titles that name plant fit and use scenario
- A plus layout with real customer grows
- Comparison charts for bundles
Storefront
- Home tiles by grower experience level
- Gift bundles with value stack clarity
Catalog & Ops
- Variations rebuilt to avoid keyword cannibalization
- Duplicate suppression resolved
Analytics
- Dashboard split by indoor versus patio usage
- Weekly reviews with client and action items
Impact that matters.
First two weeks
- CTR up 21 percent across Sponsored Products
- Wasted ad spend down 15 percent
- New variation families launched live
Weeks three to six
- Revenue up 18 percent while ACoS dropped 5 points
- Bundle conversion rate up 27 percent
- CTR up 39 percent on SB video
Weeks seven to twelve
- CTR up 52 percent over baseline
- Ad spend reduced by 22 percent while revenue grew
- Overall growth of 34 percent in total sales
"We were just throwing lights on Amazon and hoping people found us. Now we actually show up, get clicked, and convert."
What we brought to the table.
- PPC management
- Listings and A plus Content
- Brand Store and Creatives
- Catalog and Account Operations
- Reporting and Analytics
Tools used: Amazon Ads console, Helium 10, Looker Studio
Markets: United States
From then to now.
Before
- Ads lacked structure and seasonal targeting
- Listings used generic feature-first messaging
- Bundles were buried or poorly named
- Revenue flat despite high ad cost
After
- Ad clusters built around seasons and user type
- Listings lead with plant type and outcomes
- Bundles sell like gift boxes with stack value
- Revenue up with spend in control
Your move
If your category feels seasonal or scattered, there’s a better way to grow. We build plans with outcome-driven strategy and fix the parts that leak revenue. Let’s start with a free audit. No pressure. No fluff.
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