From spreadsheet stress to live results in two weeks
j5create makes compact docking stations and wireless peripherals for busy professionals. Campaigns were running, but nobody knew what was really working. The founder lived in spreadsheets and meetings. We unified the data, set up a live dashboard, and mapped action steps that got everyone rowing in the same direction.
Brand Snapshot.
Industry: Computers & Accessories
Headquarters: Austin, Texas, USA
Catalog: 8 parent ASINs and 19 child variations
Price point: 29 to 89 USD, with popular work-from-home bundles
Channel mix: Amazon primary, DTC secondary
Story in short: Great product, stuck in analysis paralysis. Too many reports, no single source of truth, and every sales meeting started with “what are we missing?” PixelForge needed data clarity, simple reporting, and clear priorities.
What we walked into.
- Ad data split across three tools and a dozen CSVs
- Weekly manual reports that took hours to prep
- No clear view of spend, ROAS, or best-selling SKUs
- Out-of-stock issues missed until ad dollars were wasted
- No performance feedback loop for creative tests
What success would look like
- One dashboard to show sales, ad spend, key metrics, and trends
- Alerts for low inventory or out-of-range ACoS
- Clarity on what’s working and what to cut
- Faster decisions, less time wasted, more sales
How Maple made it stick.
Map the mess
We interviewed the founder, mapped all reporting sources, and aligned on KPIs. Then we connected Amazon Ads, Brand Analytics, and catalog feeds to Looker Studio, making sure data matched across the board.
Build and reveal
We built a simple, live dashboard showing sales, spend, ACoS, and ROAS with weekly and monthly views. Automated email alerts flagged overspend, low inventory, or sales dips.
Act and adapt
Every week, the founder got a Loom walkthrough and a one-page action list: which ads to pause, which SKUs to restock, and where to test creative next. No more meetings for the sake of meetings.
Moves we made.
Reporting
- Unified all sales and ad data in one live dashboard
- Automated weekly and monthly summaries via email
- Set up anomaly detection for spend spikes and inventory drops
Ads
- Trimmed underperforming campaigns based on real-time data
- Shifted budget to best-sellers and trending search terms
- Monitored ACoS/ROAS against target bands
Creatives
- Split-tested new main images and ad headlines
- Mapped creative results directly in dashboard
- Used data to pick next creative test, not gut feel
Storefront
- Inventory reports showed days of cover by SKU
- Added “out of stock” alerts tied to key campaigns
Impact that matters.
First week
- Reporting time dropped from four hours to 15 minutes
- 1-click access for sales and ad KPIs
Weeks two to four
- Wasted ad spend down 21 percent
- ROAS up by 13 percent from better budget allocation
Weeks five to twelve
- Wasted spend down 33 percent from baseline
- Revenue up 22 percent
- Time to insight cut from days to one click
❝ We wanted less theory and more action. Maple shipped fixes every week and the numbers moved. Simple as that. ❞
What we brought to the table.
- Reporting & dashboards
- PPC management
- Creative testing
- Inventory and stock monitoring
Tools used: Amazon Ads console, Brand Analytics, Looker Studio
Markets: United States
From then to now.
Before
- Hours wasted on reports and confusion
- Ad budget scattered without focus
- Stockouts killing sales without warning
After
- Instant answers, clear action steps
- Ad dollars on winners, losers paused fast
- Inventory gaps caught before they hurt sales
Your move
If you want clarity, faster growth, and less stress, let’s talk. We’ll build you a live dashboard, cut wasted spend, and show you what works in the first two weeks.
No long contracts
You won’t be locked into anything. Stay only if it’s working for you.
Cancel anytime
No red tape or penalties. Leave anytime, no questions asked.
Founder as your PM
Direct access to the person driving strategy and execution.
Weekly Loom updates
Clear video updates every week so you always know what’s happening.