From slow shelf movers to daily bestsellers in 8 weeks
Livyor sells premium dry fruits and trail mixes in a highly saturated grocery aisle. The brand had top-notch quality but low visibility. We rebuilt the listing strategy, structured ads to surface high-intent terms, and launched bundles that made health-conscious snacking a no-brainer.
Brand Snapshot.
Industry: Grocery & Gourmet Food
Headquarters: Bangalore, India
Catalog: 7 parent ASINs, 29 SKUs
Price point: ₹249 to ₹799, with value packs and subscription offers
Channel mix: Amazon India (FBA), Website (Shopify)
Story in short: NutriHarvest had excellent product quality and strong margins but was buried under generic search terms. Shoppers couldn’t tell the difference between them and cheaper competitors. Pages were text-heavy, images lacked appetite appeal, and the storefront failed to show bundle savings. It was a great product hidden in plain sight.
What we walked into.
- No audience targeting by intent or diet preference
- Ads bled spend across low-converting keywords like “dry fruits”
- Product titles failed to highlight sourcing and freshness
- No bundles or offers shown on the storefront
- Poor mobile CRO with cluttered bullets and no review highlights
What success would look like
- Campaigns grouped by ingredient, use case, and diet intent
- Bundles promoted with value messaging and reorder push
- Listings optimized for freshness, nutrition, and origin
- A+ modules that build trust and reduce hesitation
- Conversion-focused mobile storefront with offers above the fold
How Maple made it stick.
Clean up and restructure
We broke campaigns by single ingredient and combo packs. Broad and auto campaigns were dialed back to discovery only. Each ASIN had its own bid controls, match types, and target ROAS. We also optimized listings with shorter bullets, lifestyle photos, and verified sourcing claims.
Bundle and boost
We launched 2-pack and 3-pack bundles with stronger unit economics. Coupons were stacked with Subscribe & Save to lift repeat orders. Storefront entry tiles were rebuilt by ingredient with messaging around health benefits, purity, and price-per-gram comparison.
Drive loyalty
Sponsored Display targeted repeat customers with replenishment CTAs. Cross-sells pushed other nuts or mixes based on purchase history. Weekly review requests and FAQs were embedded into A+ to build trust and lower returns.
Moves we made.
Ads
- Campaigns split by single ingredient, combo, and diet tags
- Retargeting via Sponsored Display for repeat customers
- Auto campaigns restricted to high-match performance terms
Creatives
- Hero images focused on texture and nutrition tags
- Infographics that showed sourcing, benefits, and certifications
- SB Video with a morning routine showing healthy snacking
Listings & A+
- Titles rewrote to start with origin and diet fit
- Bullets reduced to four benefit-first lines
- A+ used lifestyle, FAQs, and trust badges
Storefront
- Ingredient-based tiles with savings highlights
- Repeat buyer funnel with smart recommendations
- Offer bar with “Buy More Save More” messaging
Catalog & Ops
- Created new parent-child structures for size options
- Enabled Subscribe & Save across top products
- Removed duplicate ASINs and merged suppressed listings
Analytics
- Dashboards built for ROAS, ACOS, repeat rate, and retention
- Weekly video recap sent with top wins and weekly actions
Impact that matters.
First two weeks
- CTR up 16 percent with clearer titles and images
- ACOS dropped to 25 percent from 40 percent
- Top 2-pack bundle showed 9x lift in sales
Weeks three to six
- 61 percent increase in daily orders
- 19 percent boost in repeat orders from S&S
- 5 ASINs hit page one for category keywords
Weeks seven to eight
- 37 percent lower ACoS on Sponsored Products
- 48 percent higher repeat purchase rate
- 9 new keywords cracked top 10 organically
“We always knew our product quality was unbeatable, but people finally saw it. Maple gave us the push we needed to stand out and scale fast.”
What we brought to the table.
- Full Service Account Management
- PPC Management
- Listings and A+ Content
- Brand Store and Creative Strategy
- Reporting and Analytics
Tools used: Amazon Ads Console, Helium 10, Canva, Looker Studio
Markets: India
From then to now.
Before
- Ads spread thin over general terms
- No bundles or S&S options
- Listings lacked clarity and appetite appeal
- Storefront failed to convert
After
- Campaigns focused on high-intent keywords
- Bundles and subscriptions drove volume
- Listings loaded with trust and clarity
- Storefront designed for mobile conversion
Your move
You have the product. Let us bring the visibility, velocity, and volume. Start with a free audit and get a custom plan for your grocery brand’s breakout on Amazon.
No long contracts
You won’t be locked into anything. Stay only if it’s working for you.
Cancel anytime
No red tape or penalties. Leave anytime, no questions asked.
Founder as your PM
Direct access to the person driving strategy and execution.
Weekly Loom updates
Clear video updates every week so you always know what’s happening.