From underwhelming listings to glowing conversions
Three Ships sells skincare and serums. Their packaging was premium but listings were generic and unclear. We turned their product pages into digital beauty counters, showing benefits in real use and making key ingredients easy to trust.
Brand Snapshot.
Industry: Beauty & Personal Care
Headquarters: Toronto, Canada
Catalog: 8 parent ASINs across serums, creams, and moisturizers
Price point: 16 to 39 USD with multi-product bundles
Channel mix: Amazon primary, social and email support
Story in short: BraviaGlow made high-quality skincare with real science behind it. But their listings looked like every other product. Benefits were buried. Ingredients had no proof. Creatives lacked emotion or explanation. Ads brought in traffic but conversions lagged.
What we walked into.
- Product pages with long paragraphs and no visual hierarchy
- No images showing real people or textures
- Ingredient claims not supported with proof or data
- A plus full of lifestyle fluff and no decision-making clarity
- Ads sending traffic to weak pages
What success would look like
- Listings that feel like high-touch skincare sales
- Hero images showing textures and results
- Ingredient benefits explained in plain language
- Ads aligned with actual product benefits
How Maple made it stick.
Reframe the story
We mapped customer doubts and rewrote the copy to answer them directly. We led with outcomes, not just ingredients. Real use cases replaced buzzwords. Each ASIN got specific bullet copy that matched its purpose.
Show what matters
Creative shoots showed the serum textures, skin glow, and usage sequence. Images were reorganized to lead with transformation and proof. Ingredient callouts were backed by known studies and simplified visuals.
Target and optimize
Campaigns were split by skin concern and age range. Bundles were promoted via Sponsored Brands with landing pages built for each routine. Reports tracked CTR and ATC at variation level.
Moves we made.
Listings
- Bullets rebuilt around glow, tone, hydration, and feel
- Ingredient benefits translated into everyday results
- Titles reordered to lead with effect and skin concern
A plus content
- Ingredient proof points with microcopy and icons
- Texture reveal shots and routine visual maps
- Before-after proof modules and clear usage steps
Ads and landing
- Campaigns by skin concern: hydration, brightening, anti-aging
- Custom landing pages for each skincare goal
- SB video with texture visuals and usage demo
Photos and creatives
- High-res images showing real skin and light reflection
- Texture swipes and pump-closeups to reduce doubt
- Skin tone representation across age and ethnicity
Reporting
- Custom dashboards for each ASIN and variation
- Weekly Loom walkthroughs with top gains and misses
Impact that matters.
First two weeks
- CTR up 14 percent across top ASINs
- Bounce rate on SB landing pages down 12 percent
Weeks three to six
- Conversion rate jumped 23 percent on top three serums
- ACoS dropped by 6.5 points with better targeting
Weeks seven to twelve
- Overall conversion rate lifted by 41 percent
- Review volume up 62 percent with better post-purchase flow
- Wasted spend trimmed by 26 percent
“It finally feels like our product is being presented the way we always imagined. The results speak louder than any influencer.”
What we brought to the table.
- Listing and A plus copywriting
- Product photography direction and shoot plan
- Sponsored Ads strategy and segmentation
- Brand Store and custom landing experiences
- Post-purchase funnel setup and review automation
Tools used: Helium 10, Canva, Amazon Ads Console, Looker Studio
Markets: United States and Canada
From then to now.
Before
- Bland copy with no hook or clarity
- All listings looked and sounded the same
- Creatives failed to build trust or drive decisions
After
- Listings that feel helpful, clear, and premium
- A plus content that shows proof, not just talk
- Ads aligned with use case and conversion optimized
Your move
If your beauty brand looks just like the rest, it might be time to change the mirror. Let’s rework your listings so customers see the glow before they buy. Book a call or start with a free audit today.
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