Amazon is cleaning house. Their new policy push is quietly pruning listings they consider underperforming. If your product pages have weak content or low sales you may be at risk.
This blog will show what “Bend the Curve” means for sellers how to spot danger and what to do to protect your listings.
What Is Bend the Curve
“Bend the Curve” is Amazon’s effort to remove or suppress product listings that drag performance metrics down. These are listings that do not meet expected sales rates, have weak content, or are not properly updated. Sellers may lose visibility or rankings if their offerings are part of the clean up.
Which Listings Are at Risk
- Listings with zero or low sales over a long period
- Listings missing full title and description fields
- Listings without current reviews or with many negative signals
- Variants split incorrectly across parent and child ASINs
- Listings with poor image quality or missing key visuals
How It Affects Sellers
When Amazon removes or suppresses listings those products stop getting traffic.
That means you may see sudden drops in impressions, clicks and sales. Even if you think your catalog is solid you might have weak spots.
You may also face longer recovery periods once a listing is suppressed or removed.
What You Should Do Right Away
1. Audit Your Listings Now
Check your listing content ensure all titles, bullets, descriptions are complete. Make sure images are high quality and show what buyers need to see.
2. Repair Parent-Child Relationships
Ensure variations like size color or style are grouped properly. Reviews should pool correctly. Merged or duplicated listings must be fixed.
3. Keep Reviews Fresh
Encourage recent reviews from real customers. Reply to negative reviews and show value or solution. Lack of recent positive reviews can hurt eligibility.
4. Clean Up Old Listings
Remove or reinvigorate listings that haven’t sold. Clear out expired inventory. Refresh creatives. Delete or merge variants that create confusion.
Maple’s Checklist You Can Use
Here are some quick checks you can run this week:
- Is every parent ASIN correctly linked to children?
- Are your images up to Amazon standards and are you using lifestyle shots?
- Do your listings highlight benefits clearly and answer buyer questions?
- Are you using relevant keywords throughout title description and backend?
- Do you monitor performance daily and remove listings that drag down others?
Conclusion
Amazon’s Bend the Curve clean up is a signal that the platform expects higher quality from sellers now. If you ignore this change you risk losing product visibility and revenue. If you act now you can protect what you have and build stronger listings.
Want help making sure your listings survive and thrive?
Maple can audit your catalog clean it up and guide you to keep performance strong.
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